NBCU Checkout Expands in 2021
NBCUniversal Checkout has changed the game for shoppable video everywhere.
The universal checkout system, part of the company’s One Platform ad offering, allows the viewer to interact with an item and add it to their shopping cart in one fell swoop-all without ever leaving the video. The integration of PayPal makes payment seamless, while also establishing trust in the checkout process.
NBCU has teamed up with more than 60 retail partners, ranging from footwear to home goods and everything in between. These retail partners, like Koio, Our Place and Paravel, are featured in the shoppable content directly on a NBCUniversal brand platform. This move signifies the growing acknowledgement of the importance of shoppable video within an e-commerce plan. NBCUniversal has already seen a 30% higher conversion rate compared to the average industry benchmark with their shoppable campaigns.
With the success of NBCUniversal widely documented and the growing need for interactivity in the market, we wouldn’t be surprised to see other powerhouse broadcasters follow in NBCUniversal’s footsteps to integrate shoppable and interactive video into their marketing and e-commerce plans.
We’ve already seen some amazing examples of the universal checkout system on SyFy Wire and E! and can’t wait to see what is in store from Bravo, NBC Sports and Telemundo in the rest of 2021.