As online shopping and entertainment become more and more intertwined, shoppable video has risen in popularity. However, with this increase in popularity comes the need for diversification. The answer for this need to stand out in the world of shoppable is shoppable livestream content. Brands looking to make an impact and build brand awareness are leaning towards social shoppable livestreams in particular, in which viewers have the opportunity to interact, shop, and watch all in one place.
Lindex, a Scandinavian fashion brand, recently partnered with Bambuser to create a live shoppable experience hosted by influencers “to take viewers on a virtual trip to scenic summer locations across Scandinavia and showcase [Lindex’s] new swimwear collections in the process.” The success of this experience has already been seen. The live show has already “exceeded the Bambuser average performance across a number of key success metrics, including drawing more than twice as many viewers.” Additionally, Lindex also saw a boost in conversion rate, “achieving a 55 percent add-to-cart click rate, which is significantly higher than the retailer's average of 21 percent.”
In the words of Sophie Abrahamsson, Chief Commercial Officer at Bambuser, Lindex and Bambuser’s ‘Live Shopping at Lindex’ shows that “shoppertainment experiences are here to stay.”
A full replay of the live event can be found here.